History of Jarritos

Founded in 1950 by Don Francisco "El Güero Hill, Jarritos original flavour was coffee but found most people preferred that hot instead of carbonated so he created Mandarin fruity flavour, sparking the beginning of the famous naturally flavoured soft drink line up today.

Originally, Jarritos was only being bottled and sold within Mexico and by 1960, it was being bottled and sold in 80% of the Mexican states making Jarritos the best selling soft drink. Today however, Jarritos is still manufactured in Mexico but shipped worldwide!

Sketchbook & Concepts

When reading through the history of the company, the flavour of drinks, brand style & feel, and the communication the brand tries to achieve on current branding, I came up with some very rough sketches and took notes to help with the poster. During the concept stage, I wanted to go for a Mexican authentic feel to retain the already quite classical branding style. I wanted to create a range of posters in different sizes (square, A3 etc.) to show how the posters can be manipulated in different ways whilst keeping to the same visual identity.

I made good use of their top flavours whilst doing so to create a visual ad-campaign that works for multiple flavours, but also easily recognisable and identified as the brand. However, I also wanted to design a poster that shows all the flavours from these individual ones to be used as a selling poster as well as a brand awareness poster.

Initial Concepts

Using a squared canvas on Photoshop, I laid out a design that I thought would be great for a starting point (see above, right page, square sketch) . I then replicated this for 3 flavours to give me a better idea to push the design. However, the design felt dull and didn't shout the companies brand so I started to collect loads of images from Jarritos' website to use as branding.

A3/A2 Posters

I liked the squared poster designs above as they're different to your traditional poster size, but I wanted to create an A3/A2 sized poster to be used as a brand awareness poster in train stations, bus shelters, billboards in town centres etc.

Mockups

In this section is the final pieces seen above along with them being reworked for different situations like sales posters for shops, collective poster showing the 3 flavours together and them shown in different scenes. Don't forget to download the resource pack at the very end so you can see how these were made!

Thank you for viewing!

 Bookmark this page if you're a VOCA VOCA student doing this project, you can use this for help/inspiration. If you prefer to view the PSDs, please download the resource pack below (reference only).